Programmatic Advertising
Programmatic Advertising Services
Programmatic advertising refers to the automated process of digital ad buying and creating digital space ads through the use of advanced marketing technology. With programmatic advertising services, businesses can shorten the advertising funnel and allow their ads to reach their target audiences more efficiently.
Elite Media Group revolutionizes how you target customers through innovative and results-driven programmatic advertising services. Our in-house services utilize real-time bidding to purchase the right ad availability, impressions, and delivery, among others. We maximize this technological process that displays ads based on demographics, algorithms, interests, time of the day, user behavior, and more.
Our top-of-the-line services stretch across multiple platforms, which successfully puts our client's ads in the following platforms:
Display - Desktop, Mobile, and Social
Video - OTT, OLV, CTV
Digital OOH
Native
Cookieless data and targeting
Customizable & Interactive Ad formats
Creative Development - Display & Video
Customizable reporting, Analytics, and Measurement
Elite Media Group Utilizes Various Programmatic Types To Maximize Your Campaign
The beauty of programmatic advertising is the power we, as advertisers, have to maximize its technological advances by planning, creating, executing, and delivering your campaign to the right audience.
Real-Time Bidding (RTB)
Real-time auction bidding happens instantly from the name itself. These types of advertising spots are sold by various platforms through an open auction where advertisers or businesses can place bids, and the highest bidder wins the spot.
Private Marketplace
An exclusive invite-only setup where famous websites and publications have multiple advertising spots. With their wide reach, these websites and publications can afford to set spaces for top-level advertisers.
Programmatic Guaranteed
These digital ad deals are made directly between advertisers and platform publishers. Programmatic guaranteed completely eliminates the auction process or any type of ad exchange. It's more of a one-on-one basis where advertisers propose a price, target audience, and frequent ad showing.
Preferred Deals
These typically involve platforms, digital mediums, display ads, and more to offer specific ad placements to advertisers at a fixed and premium price. This typically gives first access to advertisers before spaces go to an auction.
Benefits of Programmatic Advertising: A Taste of Advanced Advertising Technology
Utilizing the power of programmatic advertising offers several benefits to businesses and advertisers alike. Some of these benefits can range from increased workflow efficiency, better focus, and more time for optimization and creation. More benefits are as follows:
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Efficiency with Flexible Spending
Programmatic advertising streamlines the process by adopting its marketing technological advances. Automating the process doesn't only cut back on time and process but also maximizes your budget.
Flexible spending is also one of the perks that makes programmatic advertising applicable to companies of all sizes. It allows us to control ad expenses by precisely targeting the right audiences and eliminating chances of purchasing more without the right return.
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Wider and Precise Reach
With programmatic advertising, businesses can reach more audiences that meet their precise needs. That's the great thing about programmatic advertising, you get more of what you paid for.
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Cross-Platform Campaign
Together with getting wider and precise reach, cross-platform campaigns allow you to reach your target audience through different mediums simultaneously. Although it is important to realize that while some consider this as an awareness tactic, many still utilize cross-platform campaigns for delivering consistent branding/messaging as well as promotions.
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Real-Time Data and Analysis
Data is fundamental to tracking key performance indicators (KPIs), performance, returns, and more. In simpler terms, you can automatically measure your campaign's performance as it happens rather than waiting for it to end. With this, you can maximize your campaign by making the necessary changes as it's running.
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Increased Transparency
Programmatic advertising increases transparency as advertisers know exactly where their ads are placed. Not to mention, they have the capabilities to launch their campaign in its respective placement.
How Elite Media Group Can Skyrocket Your Business
We at Elite Media Group provide premium advertising solutions for our clients. Through a seamless combination of in-house and advertising agency experience, we know the cutting-edge need to be quick, efficient, and certain of every advertising choice. Our fantastic team of highly experienced ad experts can help transform your business from planning to KPIs evaluation. Our passion for problem-solving through creative and tangible means has paved the way for ensuring our clients get the best advertising solutions to scale up their businesses and put them where they need to be.
Get in touch with us today, and let's revolutionize the industry together.
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